Pret-a-Reporter

Rihanna Directed a Fashion Campaign

Rihanna

As expected, it's pretty fierce.

Wonder Woman — I mean, Rihanna, has just unveiled the the fashion campaign for her new sock collection with Stance Socks. But unlike many celebrity collaborations, Riri isn't just lending her name to the label. In fact, the singer/sock designer/perfumer added director to her long list of talents by directing the edgy new editorial for Stance x Rihanna, which launched today.

Read more DJ Mia Moretti Joins The RealReal as an Ambassador

"She has been involved since day one, looking at yarn, construction, color, print, pattern, sewing — she's been very hands-on," said Stance president John Wilson of Rihanna's involvement with the project. A behind-the-scenes video proves just how much of a hand the 27-year-old had with the editorial direction, proposing sets and taking charge of beauty looks.

The full collection, which pays homage to the singer's impressive list of chart-topping hits, is available now on the brand's website, with prices ranging from $18 to $28.

 

A photo posted by Stance Muse (@stancemuse) on

 

comments powered by Disqus