Rio de Janeiro: RioMarket Brings Hollywood Professionals to Talk Business

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Gale Ann Hurd, Janie Bryant

The biggest meeting of the LatAm audiovisual industry kicked off Wednesday with a conference by 'The Walking Dead' executive producer Gale Anne Hurd

RioMarket, the biggest event of the Latin American audiovisual industry hosted by the Rio de Janeiro International Film Festival, kicked off on Wednesday, with a conference by The Walking Dead executive producer Gale Ann Hurd, one of several industry professionals invited to discuss the current state of the business.

With a renewed format — dividing its TV and film focuses in separate stints — the RioMarket program includes over 40 discussion panels and seven workshops, gathering more than 200 experts in production, costume design, sound, animation, marketing and other areas.

Some of the international guests and lecturers this year will be costume designer Janie Bryant (Mad Men), screenwriter Marc Halsey (The Carrie Diaries), producer Andrew Meyer and cinematographer Renato Falcao (Rio, Ice Age 4), among many others in a heavy contingent of Hollywood producers and sales agents looking for the latest Latin American productions.

Brazil's growing TV industry is demanding more local content, as networks need to meet the percentages of locally produced shows that became mandatory by law two years ago. Also, President Dilma Rousseff announced earlier this year a funding package of $540 million to be poured into production, distribution and exhibition. Most of these film projects and formats will be offered to co-producers, sales agents and distributors through RioMarket sections Rio Screenings, One-to-One meetings and FilmShow.

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