'Rio' Dominates DVD Sales Chart for Third Straight Week

3:09 PM PST 08/24/2011 by Thomas K. Arnold
20th Century Fox
"Rio"

The animated feature faced stiff competition from the fifth season set of "Dexter" and "Priest."

The animated family feature Rio, from 20th Century Fox Home Entertainment, was again the country’s top-selling disc the week ending Aug. 21 – the third consecutive week the film, which grossed more than $143 million in U.S. theaters, has topped the Nielsen VideoScan First Alert sales chart.

But this time, it was no easy victory. Rio faced stiff competition from both Dexter: The Fifth Season, from Paramount, and Sony Pictures’ Priest, a post-apocalyptic vampire thriller that earned $29 million in theaters.

Dexter finished at No. 2 on First Alert, selling 78 percent as many units as Rio despite a significantly higher price. Priest (No. 3) sold about two-thirds as many units as Rio, but bumped the animated film from the top spot on Nielsen’s dedicated Blu-ray Disc chart. Priest generated 52 percent of its total unit sales from Blu-ray Disc, compared to 31 percent for Rio and just 17 percent for Dexter, which debuted at No. 4 on the Blu-ray Disc chart, just behind Universal Studios’ The Big Lebowski, making its Blu-ray debut.

Another new release, Warner’s Something Borrowed, a romantic comedy that grossed $39 million in theaters, debuted at No. 4 on First Alert and No. 6 on the Blu-ray chart, behind Universal’s Paul, which slipped to No. 5 its sophomore week after debuting at No. 2 the previous week. Paul also fell from No. 2 to No. 5 on First Alert.

On Home Media Magazine’s rental chart for the week, 20th Century Fox snagged the top spot with Limitless, which just came off its 28-day holdback from Netflix and Redbox. Priest debuted at No. 2.

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