Rishi Malhotra to head Saavn

Named president and COO of Bollywood movie distributor

Rishi Malhotra has been named president and COO of Saavn, a digital distributor of Bollywood movies. Saavn is a joint venture of Hungama Mobile and [212]MEDIA, and Malhotra also will serve as a partner in [212]MEDIA.

He will oversee programming, distribution and strategic entertainment deals for the company.

Saavn is the exclusive rights holder for more than 70% of new Bollywood movie and music releases and packages movies, music and television shows for digital platforms including cable VOD, Internet and mobile. Saavn's partners include iTunes, Time Warner Cable, Cablevision, Amazon, NetFlix, YouTube, Verizon Wireless and Verizon V CAST.

Before joining Saavn, Malhotra was vp multiplatform program marketing at HBO, where he developed multiplatform strategies and VOD programming for shows like "Big Love," "The Wire" and "Def Comedy Jam" and many of the sports franchises.

Prior to his years at HBO, Malhotra held positions at PricewaterhouseCoopers, Elias Arts and Proxicom.

"While 'Slumdog Millionaire' has been a tipping point for Indian entertainment worldwide, bringing this programming to larger audiences on multiple platforms is a true global opportunity," Malhotra said.

He will be based in Saavn's New York office. Saavn also has offices in Los Angeles, Mumbai, London and Toronto.
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