Pret-a-Reporter

This Is the Inspiration for Rita Ora's "Poison" Video Style

Rita Ora in her video for "Poison"

Stylist Jason Rembert reveals what went on behind the scenes (hint: lots and lots of clothes).

Brit singer Rita Ora unveiled her latest music video this week — for her song “Poison” — and it's chock-full of fashion eye candy. The video depicts Ora hanging with her friends, as she’s discovered by a fashion photographer who turns her into his muse. Clearly, it was an opportunity for her stylist, Jason Rembert, to run wild.

 

A video posted by Jason Rembert (@jasonrembert) on

"The inspiration was definitely very mod: a mix of ‘60s mod Factory Girl and early ‘90s and late-‘80s urban flair, that mixture between those two worlds," says Rembert. "I pulled way too many clothes — we had about six or seven racks of clothing and about 100 pairs of shoes."

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Her stylist — who also has worked with Ciara and Iggy Azalea — reveals that they spent two weeks prepping for the video shoot since both his team and Ora were so “heavily invested in it. We reached out to couturiers, pret-a-porter designers and recent grads, so it was a mixture of new designers, well-established designers and vintage, too. We had fun — we had a fitting that lasted till 2 o’clock in the morning, and it was amazing, even though we had a 7 a.m. call time the next morning!"

 

A photo posted by Rita Ora (@ritaora) on

As for the clothes, they consisted of vintage pieces (in part pulled from Ora’s extensive personal collection) like a David Bowie T-shirt, a very ‘60s-feeling pink-striped Giles suit, Acne boots and an Ashi Studio jumpsuit and cape, as well as back-and-white latex — the last two being Rembert’s favorite looks.

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"The black and white is just so powerful, so sexy and so beautiful, and the makeup was perfect — the nude lip and black liner — and with the hair back, it was breathtaking," says Rembert. (Kathy Jeung did Ora’s stunning makeup for the video, and Christopher Appleton styled her hair.) "Rita experiments a lot; she has so many sides of who she is, as a style girl and as an artist. It’s amazing we were able to showcase that and mesh her street style and glam goddess worlds into four minutes."

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