Rob Schneider giving voice to 'Norm'

8:00 PM PST 07/28/2010 by Jay A. Fernandez, AP

Actor will play title character in animated family film

Rob Schneider will voice the title character in Crest Animation Studios' stereoscopic 3D family film "Norm of the North." The role comes on the heels of the former "Saturday Night Live" performer signing for representation with the Gersh Agency.

Written by Steven and Daniel Altiere, "Norm" tells the story of the titular polar bear and his three Arctic lemming buddies, who end up in New York after their icy home begins to melt and break apart. Lionsgate is distributing the film in North America.

Ken Jeong and Loretta Devine also star for director Anthony Bell, who co-helmed the first Lionsgate-Crest collaboration, the September CG-animated release "Alpha and Omega." The companies have a three-picture deal.

Lionsgate exec Ken Katsumoto is overseeing "Norm." Crest's Noah Fogelson and Richard Rich are producing.

With his latest comedy, "Grown Ups," grossing $143 million in U.S. theaters so far, Schneider is on the stand-up circuit for the first time in 17 years. His first comedy album, "Registered Offender," was released Tuesday.

Schneider also recently completed filming on "The Chosen One," a drama he stars in, directed and co-wrote. His upcoming films include the comedies "You May Not Kiss the Bride" and "American Virgin."
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