Robert Lenihan named AMC programming prez

Industry vet former film buyer for Mann, Century Theatres

AMC Entertainment on Tuesday officially appointed exhibition veteran Robert Lenihan to the newly created position of programming president.

Lenihan -- whose appointment has been known in industry circles for several weeks -- will be based in Los Angeles.

"We are proud to have Bob, who has great strategic insights and invaluable experience, join our AMC programming team," AMC chief Gerry Lopez said. "Bob brings a well-rounded perspective to our company and will be instrumental in our plans to expand the programming we offer our guests."

Most recently a senior vp at Village Roadshow Gold Class Cinemas, Lenihan has held film buyer positions at Mann Theatres, Act III Theatres, Century Theatres and Sundance Cinemas. He also served as executive vp at Loews Cineplex from 1998 to 2002, supervising film, marketing and real estate.

"I look forward to leading the AMC team in its return to its roots as an industry leader in traditional movie marketing, while taking advantage of the programming flexibility afforded to us with AMC's impending rollout of digital cinema and 3-D technology," Lenihan said. "Enhanced technology combined with a refreshed look at marketing our assets provides us with a multitude of ways to bring guests the best possible entertainment experience."
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