Robert E. Short, Longtime Procter & Gamble Productions Executive, Dies at 95

Courtesy of the Short-Feige family
Robert E. Short

Under his guidance, the company developed 'The Dick Van Dyke Show' and 'The Rifleman' and daytime soap operas like 'Search for Tomorrow' and 'Another World.'

Robert E. Short, an Emmy Award recipient who shepherded shows for Procter & Gamble Productions for more than three decades, died peacefully July 25 at his home in Sarasota, Fla. He was 95.

Survivors include his grandson, producer and Marvel Studios president Kevin Feige.

Under Short's leadership, P&G became one of the world’s largest suppliers of daytime programming with such soap operas as Search for Tomorrow, Guiding Light, As the World Turns, Edge of Night and Another World.

The company also developed such primetime series as The Dick Van Dyke Show, The Rifleman, The Rebel and Car 54, Where Are You? under his tenure.

In 1983, the National Academy of Television Arts & Sciences honored Short with an Emmy Award for Lifetime Achievement for “distinguished service to television and the public this medium serves.”

A native of Cincinnati, Short served in the U.S. Army Signal Corps Photographic Service in the European and Pacific theaters during World War II.

After graduating Phi Beta Kappa from Cornell University in 1949, he joined Procter & Gamble Productions to begin a distinguished 34-year career there.

In addition to Feige, Short's survivors include his wife Linda; children Maralyn, David and Austin; grandchildren Lauren, Alan, Robin, Tommy, Andrew and Jen; and great-grandchildren Ella, Erik, Ali and Leyla.

The family is planning a celebration of his life. Donations in his honor can be made to MAP International or Bread for the World.

A guest book can be found here.

  

 

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