Roche named sales director at The Reporter

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Wayne Roche has been appointed director of sales, luxury brands, national retail and sponsorships at The Hollywood Reporter. He reports to Rose Einstein, vp and associate publisher, sales and marketing.

Roche will develop, execute and manage sales and marketing strategies of THR brands while supervising the bicoastal sales team as manager of the paper's New York office.

Roche was director of sales and marketing at University of Texas Student Media and has held vp positions at Marcoa Publishing and Stagebill Media. Before that, he was managing director of North America sales and associate director for consumer initiatives at Variety.
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