Rock the Vote, MySpace start competition
Winning band will open Democratic convention partyDENVER -- Rock the Vote struck a deal with MySpace this week that combines grass-roots voter registration drives with music promotion and live events.
Through the DemROCKracy band competition, which runs through Aug. 14, any artist with a MySpace profile can post a Rock the Vote widget on it to encourage fans to register to vote.
The first 25 bands to rack up 150 new registered voters will have their music added to a playlist distributed by digital jukebox network TouchTunes.
The band that registers the most voters and wins an online poll will open the Rock the Vote party at the Democratic National Convention on Aug. 25 in Denver, which will be rebroadcast on AT&T's Blue Room, as well as other prizes.