Rockers Cartel record album in MTV bubble
The stunt, a partnership involving MTV, Dr Pepper and Epic Records, is being called "Dr Pepper Band in a Bubble" and is intended to give fans a "first-time, real-time look into the making of the band's newest album." The five-member band will enter the see-through bubble at Hudson River Park's Pier 54 during a live MTV broadcast May 24 and stay inside it until June 12 -- when the bubble will "burst" -- while every move they make can be viewed in-person, on-air and online.
The event, produced by Mediaedge:cia and Endemol's True Entertainment, will air on MTV as a music special with four 30-minute episodes and also will be available on-demand at MTV.com. Webcams also will stream live on www.drpepperbubble.com. KFC also is a partner in "Dr Pepper Band in a Bubble."
"This special event ... will be a fascinating and intimate forum for our viewers to witness the process of creating music first-hand from one of today's most promising bands, Cartel," MTV senior vp integrated marketing Tim Rosta said.
The bubble is a 2,000-square-foot recording studio designed by international firm TPG Architecture. It will consist of 55,000 pounds of steel truss and quarter-inch-thick fireproof rigid Fiberglas. Inside the bubble, Cartel will have access to a custom kitchen and dining room, a casual lounge area and a spa-like bathroom as well as a "Sleeping Bubble," or mezzanine level, elevated nine feet off the ground and hung in place with airplane hanger cables.
Cartel's new album will be available July 24. The Atlanta-based band, recently highlighted as a "Breaking Band" in Rolling Stone, spent the summer on the Warped Tour. They are set to appear on an upcoming episode of MTV's "Cribs" and just concluded their first headlining tour.