Pret-a-Reporter

Rodarte's Stylist Opens a Brick-and-Mortar in L.A.

Instagram/@virgilnormal

Shirley Kurata's latest venture is called Virgil Normal.

Shirley Kurata — the Los Angeles-based stylist behind Rodarte's much buzzed-about runway shows as well as whimsical editorials featuring the likes of Lena Dunham, Jenny Lewis and Miranda July — has officially opened up shop in Silverlake.

Named Virgil Normal (it's located on the corner of Virgil and Normal, after all), the menswear brick-and-mortar is opened in partnership with designer Charlie Staunton and catered to "the gentlemen of sports and leisure," according to the site's about page

 

A photo posted by Virgil Normal (@virgilnormal) on

The store, which replaced the old Choke moped shop known for making denim, coffee and tees, will offer both new and vintage pieces, home products, books, records, art supplies and beauty products. While its e-commerce is still in the works, its shop section is currently selling a Radarte sweater ($145), a heather gray "Burn" sweater by Portland-based apparel brand Bridge & Burn ($120), and patterned Kiriko shirts ($159 each). Dudes, get on it.

Virgil Normal, 4157 Normal Ave., Los Angeles; virgilnormal.comTuesday through Saturday, 11 a.m. to 7 p.m.

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