Rodriguez falling for 'Betty' on ABC

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"Six Feet Under" alum Freddy Rodriguez has joined the cast of ABC's dramedy "Ugly Betty," playing a new love interest for star America Ferrera.

Additionally, Rodriguez has been cast in the indie "Bottle Shock," written and to be directed by Randy Miller.

On "Betty," Rodriguez will play Gio (short for Giovanni), a smart, ambitious, aggressive and lovable blue-collar guy who runs the office sandwich cart and prides himself in making each sandwich a work of art. It won't be long before sparks begin to fly between him and Betty (Ferrera).

"Shock" tells the true story of Chateau Montelena, a small, struggling California vineyard that won a blind taste test in Paris in 1976 to break into the previously French-dominated wine industry. Rodriguez will play a guy gifted with extraordinary palate who works at the winery.

Rodriguez was nominated for an Emmy in 2001 for his role as Frederico Diaz on HBO's "Six Feet Under." On the big screen, he was recently seen in "Bobby," "Harsh Times" and as the male lead in Robert Rodriguez's "Planet Terror" portion of the "Grindhouse" double feature.

Rodriguez is represented by ICM and Kass & Stokes Management.
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