Rodriguez is first Key Art Visionary

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Robert Rodriguez, one of the masterminds behind "Grindhouse," will receive the inaugural Visionary Award during The Hollywood Reporter's 36th annual Key Art Awards on June 15 at the Beverly Hilton.

"Robert Rodriguez is a creative genius and the perfect person to receive our inaugural Visionary Award," said John Kilcullen, publisher of The Hollywood Reporter. "Few filmmakers raise the bar as high as Rodriguez, and it is no coincidence that last year's 'Sin City' was a big winner at the Key Art Awards."

The Key Art Awards offer creative professionals a chance to acknowledge their peers for achievement in designing and creating motion picture marketing materials. The Visionary Award will honor filmmakers whose work pushes the movie-marketing envelope and sparks industrywide advancement.

Actor-comedian Rob Corddry will host this year's event. Presenters include Nancy Cartwright ("The Simpsons") and Kevin Smith ("Clerks").

Also this year, the Key Arts Awards will team with fan favorite Web site RottenTomatoes.com to present the Tomato Topper Award to a film that received less than favorable reviews but positive boxoffice numbers, highlighting how marketing can translate into boxoffice success.

Rodriguez burst onto the scene in 1993 with "El Mariachi," which he wrote, directed, shot and edited for less than $7,000, making it the cheapest film in history to be released by a major studio (Sony). Since then, he has helmed such hits as "Desperado," "Once Upon a Time in Mexico," "From Dusk Till Dawn," "The Faculty," the "Spy Kids" series, "Sin City" (with Frank Miller), "The Adventures of Sharkboy and Lavagirl 3-D" and the "Planet Terror" segment of "Grindhouse."
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