Rogers leads power bidding for cell blocks

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Canada's wireless spectrum auction heated up as cable and phone giant Rogers Communications bid $783 million for 47 licenses.

About $3.52 billion had been bid as of Friday as Ottawa looks to open up Canada's cell phone market.

According to government agency Industry Canada, rival phone giant Telus has bid $719 million for 50 licenses, Globalive bid $719 million for 34 licenses and Bell Mobility bid $496.5 million for 45 licenses.

The Canadian government will auction off about 40% of available radio airwaves for wireless phone calls and e-mail so that new entrants can compete against incumbents. (partialdiff)
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