'Romnesia' Goes Viral as Obama Labels Mitt Romney a 'Backtracker'

President Barack Obama appeared at an event in Virginia on Friday to debut the campaign's new made-up word: "Romnesia."

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"He's forgetting what his own positions are, and he's betting you would too," Obama said of Mitt Romney's changing positions on women's issues. "He's backtracking and sidestepping. We've got to name this condition he's going through. I think it's called 'Romnesia.' I think that's what he's going through."

The president's campaign staff then took to Twitter: "RT if you agree: We don’t need a president with #Romnesia in the White House."
 

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Within hours, the term was Twitter's hottest new trending topic. It wasn't long before #Romnesia jokes started to appear:

Yvonne @newsjunkiemom: "If you think privatizing social security will be great for you, yep, you got #Romnesia."

Beavis H. Presley ‏@snarkbox: "Puts on old jeans. Says to himself, I'm the common man.'  #Romnesia."

Lti ‏@borderline4life: "#Romnesia I got to work late today and when my boss asked my why i said I had Romnesia and forgot."

Romney supporters tried to gain momentum with #Obamnesia and other spin offs. Romney's campaign, meanwhile,  accused Obama of playing "silly word games."

With less than three weeks until the election, the president -- who is being outspent by Republican super PACs in the swing states -- is making the most of the Internet's irrepressible appetite for catchphrases and instant memes.

While Obama was debuting the hashtag du jour, Vice President Joe Biden hit the campaign trail in Florida on Friday with a new prop in hand -- a big, black binder.

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Waving the binder, Biden told a crowd in Fort Pierce: "On Tuesday when Governor Romney was asked a direct question at the last debate whether or not women deserved equal pay for equal work, what was his answer? Binders! He started talking about binders!"

Biden moved on to talking about "Romnesia." "The president has a new term for this sort of ability to change your mind so quickly: He calls it 'Romnesia,'" Biden explained. "Boy, I tell you what, I hope y'all don't get Romnesia. It's a bad disease. It's a bad disease and it is contagious."

The crowd laughed as the vice president explained that the illness also spread to Rep. Paul Ryan.

"All of sudden Paul Ryan the budget hawk-the guy that introduced a whole budget that already passed... the House of Representatives," Biden said. "All of sudden he doesn't remember it. He doesn't remember it. He doesn't remember what it does to the vital programs that mean so much to working people."

Romney's spokesman Ryan Williams characterized the Democratic mockery as child's play.

"The latest rhetoric from President Obama and Vice President Biden tells voters everything they need to know about their campaign," Williams told NBC News. "While the president and vice president desperately resort to the kind of campaign they once denounced, Mitt Romney is focused on getting Americans back to work and delivering a real economic recovery."