ROO taps trio to fill posts

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Online video technology provider ROO Group on Tuesday tapped Fox News to fill its management ranks.

The company, in which Fox parent company News Corp. made a strategic investment in January, has appointed former Fox News senior vp Bert Solivan to the post of executive vp and GM.

Additionally, ROO named Paula Balzar, who was chief marketing officer of Clear Channel Entertainment, its chief marketing officer. Rick Gell, co-founder of private film archive Second Line, has been named chief content officer.

All three executives will report to ROO Media president and COO Steve Quinn.

"We're delighted to have Bert, Paula and Rick on board and believe that our ability to bring in talent and expertise of their caliber is testament to ROO's significant growth potential and the tremendous progress we have made in strengthening our suite of integrated online video solutions for publishers, content producers and advertisers," Quinn said.

Solivan will head U.S. operations. He brings more than a decade of experience forging new content, distribution and advertising deals at Fox News.

Balzar will oversee the development and management of business and consumer strategy along with all advertising, public relations and internal communications endeavors.

Gell will use his expertise in video content acquisitions to add original, multilanguage and branded Web content to ROO's collection of short-video offerings.
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