Rosie O'Donnell Flies in to P.R. Legend Lois Smith's Funeral

11:00 AM PDT 10/18/2012 by Merle Ginsberg & Gary Baum

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AP Photo

Lois Smith and Robert Redford

Memorial in Massachusetts featured photo montages with clients Gina Lollobrigida, Robert Redford and Marilyn Monroe.

This story first appeared in the Oct. 26 issue of The Hollywood Reporter magazine.

A Pedicure From Meryl Streep: How Lois Smith's Clients Became Her Friends

Pat Kingsley Remembers P.R. Legend Lois Smith

ID Public Relations partner Mara Buxbaum worked 10 years with beloved PMK founder Lois Smith, who died Oct. 7 at age 84 from a sudden fall in Maine.

PHOTOS: Lois Smith's Career in Pictures

Buxbaum attended Smith's funeral Oct. 12 in Newburyport, Mass., and she tells THR: "Everyone shared classic, often funny, Lois stories and shed many tears."

Among those who flew in were former client Rosie O'Donnell, 42West head and ex-PMK partner Leslee Dart and PMK's Cindi Berger and Marian Koltai- Levine.

STORY: A Pedicure From Meryl Streep: How Lois Smith's Clients Became Her Friends

"There was a photo montage dating to the '60s," notes Buxbaum, "with shots of her with Marilyn Monroe, Gina Lollobrigida and Robert Redford."

Memorials are planned for L.A. and New York.