RPRS Media taps former CAA agent

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The founding partners of entertainment law boutique Raskin Peter Rubin & Simon have launched RPRS Media Partners, a production, distribution and branding consultancy serving the global entertainment community. Former CAA agent David Tenzer was named managing director and also will serve as a partner of the sister law firm.

Tenzer will manage RPRS Media Partners along with Arnold Peter, a founding partner of the law firm and former executive with Universal Studios. RPRS Media Partners will serve clients seeking business advice and other professional services that fall outside the scope of traditional entertainment law. Charter clients include media companies in the U.S., India, Mexico, Canada and Germany.

The new consultancy is making its official debut as representative of the Indian Film Festival of Los Angeles, a nonprofit devoted to promoting Indian film and culture, honoring performers and business executives and promoting the diverse perspectives of the Indian diaspora. The festival, which unspools Monday and runs through Sunday at the ArcLight Hollywood, will serve as a showcase of Indian cinema with prizes awarded for best feature, documentary and short film.

Tenzer said that helping foreign players navigate the tricky waters of the U.S. media scene and figure out who to be in business with is "a growth theme" of RPRS and that he has for some time envisioned joining a company modeled, for example, on the strategic services that John Sloss provides with his company, Cinetic. Tenzer emphasized that RPRS will provide complementary services to what talent agents and managers do but won't be in the representational business.

An entertainment lawyer, business consultant and content producer, Tenzer at various times in his 20-year career at CAA headed television business affairs, helped establish the agency's international TV business and interacted with the agency's new-media, indie film and corporate marketing departments. As a TV packaging agent, Tenzer was responsible for selling numerous scripted series, reality shows, movies and specials. Before joining Raskin, he headed media partnerships for Internet startup Revver.

"My new partners at Raskin Peter are some of the most respected attorneys in the entertainment industry," Tenzer said. "The media business in the U.S. and around the world is in a state of enormous flux. Others refer to it as challenged, but we see a dynamic landscape with wonderful opportunities for our clients."

Raskin Peter managing partner Gary Raskin added that the new consultancy was committed to bringing "strategic thinking and an entrepreneurial approach" to clients.
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