RTL content goes mobile with Vodafone
EmptyCOLOGNE, Germany -- German commercial broadcaster RTL Television has signed a deal with mobile carrier Vodafone to provide RTL shows to Vodafone customers via its UMTS mobile network.
The mobile TV channel, RTL MobileTV, will feature such RTL drama series as long-running actioner "Alarm for Cobra 11" and procedural "Post Mortem" as well as reality and comedy formats.
RTL has a similar deal with Germany's leading mobile carrier T-Mobile.
"With Vodafone and T-Mobile, we have been able to convince the two most important mobile carriers of the driving power of our content," said Robert Fahle, vp of RTL's mobile division RTL Mobil. "This deal takes us one big step closer to our goal of making the RTL MobileTV channel available to every UMTS user in Germany."
RTL MobileTV will be presented on Vodafone's mobile TV service, Vodafone live!, which already streams more than 30 UMTS channels.