'Rudolph,' 'CSI' guide CBS to Thurs. win

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NEW YORK -- CBS's red-nosed reindeer sailed over the fourth night of NBC's game show "Identity," leading CBS to a Thursday win in both viewership and the adults 18-49 demographic.

"Identity" (9.5 million, 3.1 rating/9 share) was up one-tenth of a rating point from Wednesday's edition but couldn't keep pace with CBS's second running of "Rudolph the Red-Nosed Reindeer" (10.7 million, 3.7/11), according to preliminary data released Friday by Nielsen Media Research. "Rudolph" won in both key measures while ABC's "Ugly Betty" (7.7 million, 2.1/6) was a repeat. Fox's "Til Death" (5.2 million, 2.0/6) was up a tenth of a point from last week while "War At Home" (4.7 million, 1.8/5) stayed even.

For a second week in a row of repeats, "CSI" (13.1 million, 3.9/11) lifted CBS over a repeat of "Grey's Anatomy" (10 million, 3.4/9) while NBC repeated last week's hourlong "The Office" (5.8 million, 2.4/7). "The OC" (4.5 million, 2.0/5) tied its highest rating so far this season.

"Shark" (10.6 million, 2.8/8) won at 10 p.m. against "Men in Trees" (7 million, 2.4/7) and repeats of "My Name Is Earl" (7.3 million, 2.5/7) and "Scrubs" (4.9 million, 2.3/7).

Nightly averages: ABC (8.2 million, 2.6/8); CBS (11.5 million, 3.5/10); NBC (7 million, 2.7/8); Fox (4.7 million, 1.9/6); The CW (2.4 million, 1.0/3).
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