Pret-a-Reporter

Runway Rock: Baja East's Late '90s Hip Hop Soundtrack

Targon and Studenberg after their spring '15 presentation. They're smiling because of the music, obviously.

Designers John Targon and Scott Studenberg spun enough Missy Elliott and old school Jay Z to get a crowd of too-cool fashion peeps smiling at their NYFW show on Saturday. Now that's what we call success.

If the true fashion heavyweights sitting in the front row at Saturday's Baja East spring '15 presentation was any indication, the year-old label could very well be the coolest brand in the game. Paper's Mickey Boardman and Kim Hastreiter co-mingled with famed fashion critic Lynn Yaeger while Glamour editor-in-chief Cindi Leive looked at L.A. Times fashion critic Booth Moore and Bergdorf Goodman buyer Linda Fargo just across the catwalk. Clearly these boys -- who are known for a laid back-yet-luxurious, earthy Abbot Kinney-meets-Bedouin tent vibe (not to mention having a fan in Zac Efron) -- are doing something right. 

In addition to their cashmere sports bras, flowy caftans and sumptuous unisex knitwear, the Baja boys also did their music right -- very right -- at their presentation Saturday, playing a hip hop mix worthy of a 2001 summer house party (Targon and Studenberg were high school students around that time in Michigan and Chicago, respectively, so we imagine they had plenty of good times to these songs). We suggest you download it if only to add a smile and some color to whatever hipper-than-thou moment you might find yourself having, too. 

 

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