Pret-a-Reporter

'Ru Paul's Drag Race' Star Fronts Marc Jacobs Campaign

Courtesy of Instagram/David Sims/themarcjacobs
MILK (Dan Donigan) for Marc Jacobs.

Meet MILK.

For the second season in a row, Marc Jacobs has chosen friends and muses over legions of models (think: Givenchy, Gucci) to front his campaigns. 

The designer's spring campaign has already revealed The Matrix director Lana Wachowski and Bette Midler as stars, and now another new face is taking center stage in the ads photographed by David Sims and styled by Katie Grand. Dan Donigan, known to RuPaul's Drag Race fans as MILK, amps up the drama in denim skirt and fringed sweater in the latest images revealed today.

Read more Heidi Klum Signs with CAA (Exclusive)

In the designer's own words, "This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking." 

Rather ironically, Donigan was employed at a Marc Jacobs store before landing his role on Ru Paul's Drag Race, where he was first spotted by the designer. "One night while watching RuPaul’s Drag Race, I recognized one of our men’s sweaters on a tall, handsome contestant," Jacobs wrote on Instagram. "His unique, artistic drag sensibility reminded me so much of the amazing drag characters of my club days at The Pyramid, Copacabana and other New York haunts I used to frequent." 

Read more These Are All the Times Dakota Johnson Ruled in Gucci

From Instagram scandals to dressing some of the biggest red-carpet stars (Kerry Washington, Olivia Wilde and Lady Gaga, to name a few), the past year has been a big one for the designer. So if there's anyone who can pull off a cool, unconventional campaign, it's Marc. 

 

DAN One night while watching RuPaul’s Drag Race I recognized one of our men’s sweaters on a tall, handsome contestant. His unique, artistic drag sensibility reminded me so much of the amazing drag characters of my club days at The Pyramid, Copacabana and other New York haunts I used to frequent. Upon realizing that Dan Donigan was MILK (who used to work with us at Marc Jacobs), I started following @bigandmilky on @Instagram. Today I share with you this portrait of Young American, Dan Donigan shot by David Sims for our Spring/Summer 2016 campaign as well as the touching direct message (DM) I received from Dan after “liking” one of his photographs: “Hey there! I want to start out by saying thank you! When I started working for the MJ stores 5 years ago, I wasn't sure what I wanted to do with my life. I was lost. All I knew was that I wanted to flex my creative muscle and most importantly, be happy. Working for your namesake company helped me along the way. It was living the summer of 2011 at the store in Ptown that opened my eyes to so many different outlets of what the art of drag could be. It wasn't necessarily about female impersonation. It was about representing oneself in the most fabulous way, whether it be a Cher impersonator or throwing a shit ton of glitter on your face and dancing the night away in a basement! Where I am now in my life is absolutely surreal. Of course I have worked my ass off along the way which has only made it that much tighter and easier to show off haha As a 15 year old little boy, I would never have thought I would be here, travelling around the world, putting on makeup, and performing for fans. I am blessed to have had the past I had, a life that pushed me to reach and strive for something unknown yet better! Long story short(ish)...Thank you for following me and contributing to my creative life. It really does mean a lot Please feel free to shout whenever you would like to attend American Ballet Theatre. I know James, my boyfriend, would love to have you in the audience!!! Hope our paths cross soon! Xox Milk aka Dan” And I hope they keep crossing… To quote RuPaul, “we’re all born naked and the rest is drag." X, M.

A photo posted by Marc Jacobs (@themarcjacobs) on

comments powered by Disqus