Rupert Murdoch Launches 'The Daily'

NEW YORK – “New times demand new journalism," said Rupert Murdoch, chairman and CEO of News Corporation, introducing The Daily, the company’s long-gestating iPad newspaper Wednesday.
 
Murdoch thanked “the amazing Steve Jobs," who last month took a medical leave as CEO of Apple. Jobs was not in attendance, at the launch event at Manhattan’s Guggenheim Museum. But Murdoch noted that he spoke to the Apple visionary last week, adding, “Steve has been a champion of The Daily from day one."
 
The Daily, which is available for .99 a week or $39.99 a year through iTunes, features HD video, animated graphics and text content, of course. Some stories are fronted by a TV news anchor, while others feature 360-degree photos. There are also personalized web tools, social media sharing and Web integration. The central navigation tool, called the carousel," enables direct access to stories. A customized sports section lets users follow their favorite teams including their Tweets, stats and game schedules.
 
“You don’t have to live in Wisconsin to get the Green Bay Packers as your home team in your paper," said Eddy Cue, Apple’s vp of Internet Services.
 
 “Our challenge," added Murdoch, “is to take the best of traditional journalism …and combine it with the best of contemporary technology."