Rush Limbaugh Loses More Sponsors Over Sandra Fluke Controversy

9:14 AM PST 03/05/2012 by Jordan Zakarin
Win McNamee/Getty Images

The conservative firebrand has apologized -- nominally -- but the exodus continues.

Rush Limbaugh continues to bleed advertisers in the wake of his assault on Georgetown student and birth control advocate Sandra Fluke.

The syndicated radio host, known for his bombastic, hard-right commentary, has now lost nine sponsors for The Rush Limbaugh Radio Show after calling Fluke a "slut" and a "prostitute" on the airwaves last week. On Monday, both Tax Resolution and internet giant AOL pulled their ads from his show, following the exits of ProFlowers, Legal Zoom and Citrix Systems over the weekend.

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"At AOL one of our core values is that we act with integrity. We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values," the web company wrote on its Facebook page. "As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show."

Tax Resolutions announced the move on Twitter, writing, "Thank you for your concerns. We have decided to join other advertisers and suspend our sponsorship of The Rush Limbaugh Show."

On Friday, bedding companies Sleep Train and Sleep Number, as well as Quicken Loans and the Cleveland Cavaliers basketball team, pulled their advertising.

The exodus continues despite Limbaugh's tepid apology, which he posted on his website on Saturday after continuing his assault on Thursday and Friday, when he said that Fluke was "having so much sex she can't pay for it" and that women who want insurance plans to cover their birth control should post videos of themselves having sex online.

"For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week," he wrote. "In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke."

Few were impressed with the apology, and GOP presidential contenders were brief and less-than-harsh in their criticism of the conservative tastemaker. Newt Gingrich was especially fierce with his words, blaming the media for making such a big deal out of Limbaugh's comments.

“I am astonished at the desperation of the elite media to avoid rising gas prices, to avoid the president’s apology to religious fanatics in Afghanistan, to avoid a trillion-dollar deficit, to avoid the longest period of unemployment since the Great Depression, and to suddenly decide that Rush Limbaugh is the great national crisis of this week," he told David Gregory on Meet the Press.

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