Russian Broadcaster CTC Media Sells Content to Hulu


MOSCOW — Russia's largest independent broadcaster CTC Media and film promotion group Roskino have signed a deal to make CTC content available in the United States on Hulu.

"We are glad to have the opportunity to present our content in collaboration with Roskino to the video service Hulu," CTC Media's general director Vyacheslav Murugov said in a statement. "We already supply our content to U.S. audiences through CTC International and know that it is popular there. I am sure that Russian content will be of interest to a wider audience in the United States."

Michael Hong, managing director of content aggregator Digital Media Rights, which brokered the deal, added that content acquired from CTC and Roskino could be quite popular with the U.S. audience.

The content sold to Hulu include several high-profile TV series, such as the sports drama Molodezhka (Junior League), youth dramedy Ranetki, the mystical series Vyzhit Posle (The Day After) and the crime series Metod Lavrovoy (Lavrova's Method).

Under the deal, Russian content will be available on Hulu and Hulu Plus in Russian with English subtitles.

Meanwhile, some Russian content has been available on Hulu since 2012, when a deal involving Roskino and Gravitas Ventures was signed, and Alexei Andrianov's Shpion (Spy) even made Hulu's top 20 at one point.

Roskino and Digital Media Rights said they plan to increase the distribution of Russian video content in Russia as well involving other platforms.

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