Russian Pay-TV Market Up by 13 Percent in 2013

12:13 PM PST 01/24/2014 by Vladimir Kozlov

Over the next five years, the market is to grow by four per cent annually, with the penetration figure reaching 73 percent by 2018.

MOSCOW – The Russian pay-TV market grew by 13 percent in financial terms in 2013, according to a study by the local research group iKS-Consulting.

Last year, the size of the pay-TV market reached $1.53 billion (52 billion rubles). The study also said that cable television is responsible for 52 percent of the pay-TV subscriber base and 58 percent of all the sector's revenues, satellite TV for 38 percent and 28 percent, respectively, and IPTV for the remaining 10 percent and 14 percent.

The total number of subscribers rose by nine per cent to 33.6 million. In 2013, the cable TV segment didn't grow for the first time since paid TV was introduced to Russia, and the growth in the number of subscribers was achieved thanks to satellite television (19 percent) and IPTV (25 percent). One of the reasons for growth in the satellite segment was the cheap offerings from such operators as Trikolor TV.

iKS-Consulting forecasted that over the next five years, the Russian pay-TV market is to grow by four per cent annually, with the penetration figure reaching 73 percent by 2018.

Meanwhile, ARPU in the segment remains relatively low, at $4.3 (145 rubles) for cable TV users, $3 (102 rubles) for satellite TV users and $5.8 (197 rubles) for IPTV users, compared with an average figure of 27 Euro for cable operators in Europe.

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