Russian TV Station Perets Reports 50% Increase in Ratings
MOSCOW -- The national Russian TV station Perets, formerly DTV, has reported a 52 percent increase in ratings in the first three months since its major revamp.
The channel, which is part of the CTC Media group, said that by late January, Perets had been able to show higher ratings than several other national TV stations, including Rossiya 2, Kultura and Zvezda, according to data from the TV audience monitor TNS Russia.
“The growth was primarily determined by the good ratings generated by the station’s new shows,” a Perets spokesperson told The Hollywood Reporter. She explained that such new additions to the station’s schedule as Dzentelmeny Na Dache (Gentlemen at the Dacha), a reality show about ex-convicts, KVN. Igrayut Vse (Everyone Plays in the Club of the Funny and Inventive), a humor contest, and the television series 1941, turned out to be most successful.
A major rebranding of the TV channel, which had changed several owners, including Modern Times Group, since its founding in 1999, was completed last October. The new name, which is the Russian for “pepper,” according to the station’s management, is supposed to suggest more “pungent” entertainment. General director Dmitry Troitsky described the station’s target audience as “adults who have retained some edge.”