Ryan Seacrest Productions, Tastemade to Develop Food, Lifestyle Fare
Ryan Seacrest Productions is ready to cook with digital food network Tastemade.
The production company has inked an overall deal to develop food and lifestyle programming for digital platforms, the companies announced Friday.
"A little more than a year ago, we launched Tastemade to connect the world through food, by bringing diverse culinary voices together to share their passion and expertise for food, travel and more,” Tastemade co-founder Steven Kydd said. “Ryan Seacrest discovered Tastemade early on, visited our studio, and shares our passion for food. Moreover, he understands its increasing relevance to pop culture. So, when we considered how to extend the Tastemade brand, talent and app to traditional television, we thought Ryan Seacrest Productions would be an ideal partner.”
Added Seacrest: “Tastemade is an amazing digital platform bursting with creativity and innovation -- and it’s all about food, one of my personal passions. I’m also impressed with the Tastemade App, which allows anyone with an iPhone to create and star in their own show in minutes. Everyone at Ryan Seacrest Productions is excited to work with Tastemade to leverage their existing global community of tastemakers, as well as discover new talent around the globe, to develop some fresh and compelling television programming.”
For RSP, the deal comes as the company is prepping to launch its first scripted comedy with ABC's Mixology, which joins a long roster of unscripted content including Shahs of Sunset, Kourtney & Kim Take New York, Keeping Up With the Kardashians, Food Revolution and more.