SAG-AFTRA, Ad Industry Begin Commercials Negotiations

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Talks begin in New York ahead of a March 31 contract expiration.

SAG-AFTRA and the advertising industry’s Joint Policy Committee began negotiations Wednesday in New York on successor agreements to their commercials contracts, the organizations announced in a joint press release.

"Both groups look forward to productive bargaining under a jointly agreed-upon media blackout already in effect," they stated.

The current contracts, which cover commercials delivered via television, radio, Internet and mobile devices, were ratified in 2013 and expire March 31. Compensation for Internet advertising, and the rise of non-union work, are expected to be among the issues discussed.

Negotiations between the advertising industry and the actors have generally been less fraught than negotiations with the entertainment studios, but SAG and AFTRA did strike the advertisers and agencies for about six months in 2000. More recently, SAG-AFTRA has been directing organizing efforts against agency Droga5, which is partially owned by WME.

The Joint Policy Committee is a committee of the Association of National Advertisers (representing major advertisers) and the American Association of Advertising Agencies (representing agencies).

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Email: jh@jhandel.com

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