Pret-a-Reporter

Demi Moore, Camilla Belle Toast Salvatore Ferragamo's 100 Years in Hollywood

Demi Moore at Salvatore Ferragamo

Celebs headed to the iconic brand's recently renovated Rodeo Drive store Wednesday evening to celebrate the anniversary of Salvatore Ferragamo's arrival in the City of Angels.

Celebrating 100 years since Salvatore Ferragamo himself landed in Los Angeles to make shoes for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the brand's Rodeo Drive store opened its doors on Wednesday night with a celebrity-laden cocktail event. Highlighting a complete store overhaul pioneered by architect William Sofield, the location now showcases men’s and women’s ready-to-wear, shoes and bags ensconced in luxurious salons, offering plenty of privacy for A-list shoppers.

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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn were just a few of the stars who stopped by to give their congratulations to leather product director James Ferragamo, creative director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.

James summed up the evening: “For us, Hollywood is where it all began. It was important for my grandfather to create unique shoes for films and celebrities who became his clients. This is the perfect location to create something different than all the other stores. We really curated all the different detailing and materials like the wood and marble. Attention to detail is what Ferragamo is all about.”

Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed about the brand. “I have a really long and lovely relationship with Ferragamo and Massimiliano, and I always want to be able to support when I can. It’s just an iconic brand, an iconic house with the family still behind it, and I’m so happy to be here.”

While Moore quickly was whisked into the back of the store by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select guests after the event), Shipka caught up with Rumer and Tallulah Willis, who were trying on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her thoughts on the brand: “They remain so classic, yet still so modern and unique and edgy at the same time. The pieces are so bold — I love them.”

Nestled among the wares on display were a limited-edition black and metallic gold ankle-strap platform stiletto and a deco-inspired evening bag that are only available at the Rodeo Drive location.

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The event also kicked off "100 Years 100 Days," a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, with daily posts of exclusive events, films, features, collaborations and shoppable experiences over a 100-day period at Icons.Ferragamo.com.

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