Samantha A. Maltin Tapped to Head Marketing at History Networks
The former Viacom exec will also focus particularly on the expansion of the H2 brand.
History has tapped marketing veteran Samantha A. Maltin as senior vp of marketing for History and H2. Maltin, a veteran of Viacom’s Nickelodeon, will oversee all aspects of marketing for History Networks with a particular focus on the expansion of H2.
The announcement was made Thursday by Nancy Dubuc, president and general manager, History and Lifetime Networks.
“Samantha has the strategic marketing prowess, progressive thinking and depth of experience to take the reins of shaping the brand and monetizing it across all existing and emerging platforms,” said Dubuc in a statement. “Recognized for creating signature partnerships for some of America’s most iconic brands worldwide including Nickelodeon, her 360 approach to marketing has generated millions of dollars in revenue for every property she has touched.”
Maltin will lead all consumer and strategic multiplatform marketing programs, on-air, brand development, promotional and branding campaigns as well as integrated partnerships.
“With the evolving nature of the industry and the challenges we face as marketers, together we will capitalize on advances in technology and the changing media landscape to maximize our resources, our reach and our impact, and take History to the next level,” said Maltin.
Previously Maltin was senior vp, global partnerships at Viacom International Media where she led the strategy to drive globalization and monetization of Nickelodeon internationally including initiatives for SpongeBob SquarePants and The Kids Choice Awards.
Maltin, who will report to Dubuc, replaces Chris Moseley, who left last summer for Madison Square Garden Entertainment.
As History has grown to become a top-three cable network, executives are now focused on turning H2 into a contender and the network was a significant part of A+E Television Networks upfront presentation to advertisers Wednesday evening in New York with Brian Unger, the face of H2, on hand to press the flesh with Madison Ave. buyers.