Sarah Jessica Parker lands show at Bravo
Aspiring artists to compete to produce various artworkSarah Jessica Parker's art competition reality show has found a home at Bravo.
The network has picked up "American Artist," from Parker's Pretty Matches production company and wunderkin producers Magical Elves, as part of its development slate. Bravo is expected to announce the deal Sunday at the Television Critics Assn. press tour.
The hourlong show has been described by the Elves team of Dan Cutforth and Jane Lipsitz as a "Project Runway"-style competition series that takes on the art world. Aspiring artists compete to produce various styles of artwork (painting, sculpting, etc.), which is then judged by a panel of experts. The network declined to comment.
If ordered to series, the art project show would give Bravo another skill-driven reality show to its lineup, along with the Elves' "Top Chef" and "Top Design."
Parker, Cutforth and Lipsitz shopped the art series earlier this year, before the Weinstein Co. made a deal to move the Elves' Bravo hit "Runway" to Lifetime. The Elves defected from "Runway" when the duo signed an overall deal in May with Bravo's parent company NBC Universal.
Facing the loss of its top-rated show, Bravo has said it will significantly increase its development slate this year by about 45%, including opening up a fourth night of original programming on Mondays.