Sarah Jessica Parker to Open SJP Collection's Second Boutique in Sin City
The star also opened up about her Carrie Bradshaw shoe wardrobe: "We had someone standing in Paris at the Collections who handed the shoes to a courier service and they were in our hands the next day."
Actress, producer and designer Sarah Jessica Parker will bring her second SJP boutique — affectionately dubbed by brand fans as "Carrie’s Closet" — to MGM Resorts' luxurious and iconic Bellagio on the Las Vegas Strip this summer. SJP by Sarah Jessica Parker will carry shoes, accessories and her LBD collection of dresses.
After the opening of her first store in December at MGM’s Maryland casino, National Harbor, Parker and business partner George Malkemus III, CEO of Manolo Blahnik, welcomed the opportunity to expand the relationship.
"Having our own store has long been a goal we've worked toward and it feels like a dream to be able to do it twice in less than 12 months with such brilliant partners," Parker said in a statement. "The expertise, guidance and support that MGM Resorts has brought to the table are unparalleled and we're honored to be taking this massive next step with them."
The design of the shop will cue the fantasies of the legions of women who idolized Parker’s shoe-obsessed Sex and the City character Carrie Bradshaw. Rows upon rows of confectionary-colored pumps, all possessing a single sole, symmetrically displayed on Lucite shelves, not a heel or strap out of place — and not a neutral hue in sight.
This isn't Parker’s first turn on the Strip. In 2015, SJP partnered with luxury retail center Crystals, formerly owned by with MGM Resorts, for a pop-up with e-tailer Zappos Couture. During that event, she shared in gravitas with Pret-a-Reporter the impact that footwear has made on her career and life.
"As a child, I got two pairs of shoes a year. We went to the same shoe store; we always bought from the same place. … Then I started earning money on my own and I could start buying what I could afford, and in 1986, a friend told me that her mom was hosting a trunk show of an emerging designer called Manolo Blahnik. I was shooting [a film] in L.A. I had no money and a green American Express card, and I bought six pairs. And I knew — it was so clear to me — this was a really beautiful, well made shoe. I was in no position to buy those shoes, and was really reckless about it. I probably wore more shoes in those 10-12 years [playing Carrie Bradshaw] than most people will ever wear in an entire lifetime,” Parker says.
"There were shoes from the turn of the century to literally right off the runway. We had someone standing in Paris at the Collections who handed the shoes to a courier service and they were in our hands the next day, and it would be on television or in the movie two or six months later," Parker says. "Fashion in general is just such a crazy experience — that kind of access and opportunity to learn about the discipline and how things are built, the talent it takes, the time, the money, the energy and the [number] of people."