Sarah Palin's 'The Undefeated' Headed for VOD, Pay-Per-View, DVD in Bid for Wider Audience

4:00 PM PST 07/24/2011 by Gregg Kilday

The controversial documentary has grossed only $101,000 in two weekends of limited release.

While The Undefeated, Stephen K. Bannon’s controversial pro-Sarah Palin documentary, hasn’t attracted many moviegoers to its limited theatrical engagements over the past two weekends, it will be offered on VOD and pay-per-view beginning Sept. 1 in a bid to reach a wider audience.

A DVD of the film, with an initial shipping of 225,000 units, will follow on Oct. 4.

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ARC Entertainment announced Sunday that the doc will become available to 75 million homes via VOD and pay-per-view access through national and regional cable and satellite operators such as DirectTV, Dish Network and Time Warner Cable in September.

When the DVD rolls out a month later to traditional and online retailers, Walmart will offer an exclusive “Special Edition” DVD, which will have additional content sold only at Walmart stores.

The distributor said the VOD and DVD rollouts “will be backed by a multimillion-dollar advertising campaign to heighten awareness in all markets to the film’s availability.”

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While ARC said it will continue to play the film in theaters throughout August and September “as demand across the country remains high,” that wasn’t evident in this weekend’s box office numbers. While the movie expanded from 10 theaters to 14, it collected just $24,000 for the weekend, for a per-theater average of just $1,714. To date, its total box office amounts to an estimated $101,000, according to boxofficemojo.com.

Trevor Drinkwater, CEO of ARC Entertainment, said: “Since the film opened in select markets across the country on July 15, we have been inundated with requests from people wanting the film to be made available in their market. After methodically analyzing the most effective ways to bring this galvanizing film to the widest audience as soon as possible we have determined that continued limited theatrical distribution, video-on-demand, pay-per-view and DVD sales will be the best modalities by which to deliver this film as widely as possible. We have created partnerships with national cable, satellite and mass retailers to achieve our distribution goals.”

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Added producer Glenn Bracken Evans: “This title is absolutely perfect for video-on-demand and pay-per-view backed by a traditional and significant marketing campaign. We are incredibly excited about having this film made available to the entire country earlier than expected. A traditional windowed release would not have allowed us to maximize viewership of this highly sought after film.”

Email: Gregg.Kilday@thr.com
Twitter: @gkilday

 

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