Sat.1 drops network boss Guido Bolten
German commercial channel overhauls corporate lineupCOLOGNE, Germany -- Heads are rolling again at German commercial channel Sat.1, which on Wednesday dropped network boss Guido Bolten after barely a year at the job.
Bolten came in with an aggressive strategy aimed at winning back market share from competitor RTL. He pulled out the checkbook to lure comedy star Oliver Pocher and top journo Johannes B. Kerner from the public broadcasters. But the ratings didn't follow. Sat.1's market share in the key 14-49 demo stayed flat at 10.8%, even as RTL pulled ahead, adding 1.2% to 16.9%
So Bolten is out and channel owner ProSiebenSat.1 is overhauling its entire corporate lineup.
The group has already centralized Fiction programming across its portfolio of German channels -- which alongside Sat.1 include Pro7, Kabel1 and several digital and pay channels -- now it has done the same for entertainment and factual programming.
Jobst Benthues, managing director of production subsidiary Red Seven, takes over as svp of Entertainment at the group while Katja Hofem-Best, the former Discovery Germany exec ProSieben snatched up to manage the launch woman's channel Fem-TV this year, will add the title svp Factual to her resume.
Andreas Bartl, head of free-TV operations at ProSiebenSat.1 will take over management at Sat.1 until a replacement for Bolten is found.