'Saw 7' among Lionsgate brand pushes

3:44 PM PST 11/12/2009 by Elizabeth Guider, AP

Vice chairman Michael Burns reveals 3D 'Saw' film

NEW YORK -- There will be a "Saw 7," Tyler Perry is a machine, and "Precious" is a passion of ours -- that was how Lionsgate vice chairman put it in describing just how much the mini-major believes in control of content as the basis for the company's growth.