David Bowie's "Starman" Featured in Audi Super Bowl Ad

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David Bowie in 2004

The iconic song is the soundtrack to "The Commander," Audi's eighth appearance in the Super Bowl.

Audi returns to the Super Bowl with "The Commander," a 60-second spot about a retired astronaut that, in an apparent coincidence, is set to David Bowie's "Starman," from Bowie's landmark 1972 album The Rise and Fall of Ziggy Stardust and the Spiders From Mars.

Bowie, who made reference to space travelers in songs such as "Space Oddity" and "Ashes to Ashes," died last month at age 69 in New York.

Created by San Francisco's Venables Bell & Partners, the ad opens with a morose retired astronaut sitting amid memorabilia from his career when his son arrives in Audi's new R8 V10 Plus supercar and hands him the keys.

As Bowie's voice swells in the background ("There's a starman waiting in the sky ..."), the astronaut guns the R8 — familiar to moviegoers as Tony Stark's personal car in the Iron Man franchise — and smiles deeply as he flashes back to his glory days as a lunar astronaut.

Before his death, Bowie had allowed his music to be used in advertisements by Pepsi and Louis Vuitton.

The ad will air Sunday during the Super Bowl's first quarter. Audi on Wednesday released a 90-second extended version of the ad on YouTube. 

 

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