Schreiber in action with Participant

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Bulking up its senior ranks even further, Participant Prods. said Tuesday that is has named award-winning producer John Schreiber executive vp social action and advocacy.

Schreiber, who will report to CEO Jim Berk, will be charged with developing social-action campaigns for upcoming Participant productions.

"An Emmy- and Tony Award-winning producer with extensive experience across media platforms, John Schreiber has spent his career creating entertainment properties where cause-related and social-action initiatives have always played an integral part," Berk said. "Participant provides John with the perfect opportunity to leverage his expertise and passion to expand our social-action and advocacy campaigns."

Schreiber's first project will be "Chicago 10," the documentary from Brett Morgen that is set to open the Sundance Film Festival on Thursday. He will design a social-action campaign emphasizing human rights and an individual's ability to effect change in government and society.

Schreiber has been responsible for creating, developing and producing owned-entertainment properties and fee-based, cause-related event-marketing programs. His credits include producer of gala events at the White House, production of Gen. Colin Powell's "President's Summit for America's Future" and an exhibition for the Chinese government held in New York titled "A Close Look at China."

Also, Schreiber won a 2002 Tony as lead producer of the Broadway show "Elaine Stritch at Liberty" and a 2004 Emmy as executive producer of the DA Pennebaker/Chris Hegedus documentary based on the "Stritch" show.

Most recently, he was president of Lafayette Prods., a joint venture with the Margeotes Fertitta Powell advertising agency.
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