Science club sets showbiz experiment

New program will be information source for the industry

A news conference is set for 11:45 a.m. Wednesday in Los Angeles to announce the Science and Entertainment Exchange, a one-stop shop for the entertainment industry to get scientific information.

Led by the National Academy of Sciences, the program is designed to connect producers, directors, writers and others in need of scientific information for their productions with science, medical and engineering experts. It is endorsed by the DGA, WGA, the Producers Guild of America and Women in Film.

After the announcement, the NAS is sponsoring a symposium hosted by Seth MacFarlane that will bring showbiz professionals together with top scientists. Topics to be covered include climate change, rare and infectious diseases, genomics, artificial intelligence and robotics along with the brain and mind.

Among the showbiz folks expect to join NAS president Ralph Cicerone at the event are Jerry and Janet Zucker, Lawrence Kasden, Kimberly Peirce and Chris Weitz. Former CIA operative Valerie Plame, Nobel-winning physicist Steve Chu and other scientists and professors also will take part.

Also sponsoring the 12:30 p.m. symposium are the nonprofit CuresNow and the Entertainment Industry Foundation, which represents the collective philanthropy of the television and film businesses.
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