Super Bowl: Scientology Ad Focuses on Reaching "Your Full Potential"

Screengrab/Courtesy of Scientology

This is the fifth year the church has produced a spot for the big game.

The Church of Scientology on Sunday debuted its annual Super Bowl commercial, titled "Potential," on its Facebook page.

This is the fifth consecutive year that the church has produced a Super Bowl ad.

"There are words to describe every step you take, words for the joy and the sorry, but through all of life's journeys, there is no language adequate to describe the ultimate heights you can attain, your full potential," the narrator says in the spot.

Scientology ads have aired during the Super Bowl annually since 2013. In 2015, the church aired their spot in light of ongoing controversy over the documentary Going Clear: Scientology and the Prison of Belief, which had premiered earlier that year during the Sundance Film Festival.

Watch this year's ad below.

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