Scorecards 2009: Sony

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Rating: 2.5 out of 5

 
A Sony restructuring in April makes it difficult to compare the performance of some of the congomerate's various entertainment parts year-over-year because video games and other products no longer are broken out in financial reports.

Profit and revenue in the film division sunk dramatically through the first three calendar quarters, but the numbers will improve in the fourth quarter as "2012" and "This Is It" are accounted for. In fact, Sony Pictures already set a record a month ago, with 2009's worldwide boxoffice surpassing the $3.33 billon it grossed in 2006.

In 2010, look for "Grown Ups," with Adam Sandler, Kevin James and Chris Rock, to score major coin, as should "Salt," starring Angelina Jolie. And Sony is banking on Will Ferrell to recover from his "Land of the Lost" fiasco when he stars alongside Mark Wahlberg in the comedy-action cop film "The Other Guys."

Sony signaled a rare vote of confidence in the music industry when it paid $900 million in October 2008 for Bertelsmann's stake in Sony BMG and renamed the company Sony Music Entertainment. How well that gamble is paying off will become clearer when we compare 2010 music sales with 2009's haul, which has yet to be tallied.

In consumer electronics, Sony has plans to unleash a 3D television set by the end of next year, and sales of its Sony Reader are expected to see explosive growth.

Video games with blockbuster potential in 2010 include "MAG," "God of War II" and "ModNation Racers." In music, upcoming CDs from Sade and Christina Aguilera and the "Iron Man 2" soundtrack are expected to perform well.

Unlike a year ago, when Sony shares were off 62% in the first nine months of the year, investors have something to cheer about this time around because Sony stock has climbed 31% through Friday.

Top performers

Film
2012 ($159 million domestic)
Paul Blart: Mall Cop ($146 million)
Angels & Demons ($133 million)

DVD
Pineapple Express
Paul Blart: Mall Cop
Underworld: Rise of the Lycans

Music (CDs)
Michael Jackson, Number Ones
Kings of Leon, Only by the Night
Susan Boyle, I Dreamed a Dream

PlayStation 3 video games
Call of Duty: Modern Warfare 2
Madden NFL 10
Killzone 2

More Scorecards
Time Warner
Disney
NBC Universal
News Corp.
Sony
CBS
Viacom
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