Scores scores NCAA tourney rights
EmptyTORONTO -- Canadian cable sports broadcaster Score Media Inc. on Thursday said it has locked up the exclusive Canadian TV rights to NCAA March Madness games through 2010.
Toronto-based Score, which operates the Score headline sports channel, said it will air NCAA first division mens' and womens' basketball championship games for the next four years, beginning in March.
The Score already airs about 20 NCAA basketball games during the regular season along with certain conference finals.
The NCAA deal comes a week after the Canadian broadcaster paid $3.15 million to wrest away from rival Rogers Sportsnet the exclusive domestic TV rights to English Premier League soccer games on Saturdays.