Scott Feinberg Joins The Hollywood Reporter as Awards Season Blogger; THR.com Rebrands Its Awards Coverage

7:26 AM PST 08/31/2011 by THR staff

He will officially kick off awards season coverage and analysis at the Telluride Film Festival on Sept. 2.

The Hollywood Reporter announced Wednesday that Scott Feinberg has been tapped as its awards season blogger/analyst.

The hiring of Feinberg underscores THR's commitment to being the industry's premier destination for awards news and analysis. The addition of Feinberg's commentary and prognostication further strengthens THR's in-depth awards season coverage, easily making the soon-to-be re-launched "The Race" the most comprehensive awards report, both in print and online. 
 


Feinberg is coming to THR.com from his self-titled site ScottFeinberg.com, formerly known as “And The Winner Is.” Feinberg will report to THR.com Editor Joseph Kapsch. 
 


"I'm very excited to have the opportunity to lead THR's awards season coverage and to work alongside the incredibly talented individuals who have taken THR to new heights," Feinberg said. 
 


Feinberg joined the Los Angeles Times in 2008 where he headlined his own feature blog, “The Feinberg Files,” on LAT’s awards site “The Envelope.” Feinberg left the Los Angeles Times to return to his own site in 2009. Known for his strong Academy predictions, in past seasons he has correctly projected up to 21 of the 24 Oscar winners.  
 


Feinberg is a member of both the Broadcast Film Critics Association and the Broadcast Television Journalists Association. 
 


As the newest member of The Hollywood Reporter, Feinberg joins a seasoned editorial bench of respected journalists who will be covering all things entertainment during awards season. Among THR's marquee awards season offerings will be Stephen Galloway and Matthew Belloni's hallmark roundtables and feature interviews, Gregg Kilday and Tim Appelo’s news coverage, and feature stories by Pamela McClintock, Borys Kit and Jay Fernandez. Merle Ginsberg will be covering awards fashion, red carpet and parties for a special section of "The Race." Other contributors include THR music editor Shirley Halperin and resident film critic Todd McCarthy. 
 


Feinberg's move to THR also marks a professional reunion with Kapsch, THR Publisher/SVP Lynne Segall and newly hired THR.com Deputy Editor Patrick Kevin Day, who previously teamed to bring the Los Angeles Times' "The Envelope" to prominence in 2006.

"Scott’s appointment only adds to The Hollywood Reporter’s already dominant awards coverage. We are excited to have the addition of someone so enthusiastic and knowledgeable about the subject,” said THR's Editorial Director Janice Min. 
 


From start to finish, THR's "The Race" blog will give voters and industry influencers an inside look at how the season is shaping up and who has the best chances to win, including context and analysis of the races. 
 


The revamped awards section, led by Feinberg, will feature up-to-the-minute reports on "The Race." 

The site's fresh design includes news hubs highlighting and aggregating all the major awards shows, as well as a screening guide, awards calendar, contender film reviews and nominee polls. 
 


THR.com has seen an 131% increase in online traffic over the past year and boasts 4.4 million unique monthly visitors - more than all other industry publications combined.

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