Scott Ross To Deliver SMPTE Keynote

10:49 AM PDT 10/13/2011 by Carolyn Giardina

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VFX vet will discuss the impact of globalization and technology on the business, 2D-to-3D conversion and the role of technical standards.

Visual effects veteran Scott Ross will deliver the keynote address at the Society of Motion Picture & Television Engineers’ Technical Conference & Exposition, Oct. 24-28 in Hollywood.

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He will discuss the current state of 2D-to-3D conversion, as well as address the combined impact of globalization and technology trends on visual effects and the role of standards in movie production.

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Ross is a founder and former CEO of Digital Domain and served as the general manager of George Lucas’ Industrial Light & Magic and as senior vp of LucasArts. He currently works as a professional consultant and producer and serves on the boards of multiple technology and entertainment companies.

"Effects and world-class imagery will continue to be box-office drivers worldwide,” Ross said. “So it’s critical for the livelihood of everyone involved along the production chain to fully understand the impact of dynamic globalization and technology trends, particularly on effects. SMPTE understands that standards can help accelerate industry growth as well as ensure U.S. competitiveness amid these trends – and that the next generation of digital tools will require the fusion of motion science and the creative vision of great storytellers.”