Screeners Go Digital
It costs $400,000 a film to send out DVDs, but still, Oscar contenders won't (yet) campaign online.
To stream or not to stream? That is the question facing awards-season consultants this year as they decide how to make sure that members of the Academy and other organizations see their movies. For years, both the studios and the indie companies have relied on DVDs -- screeners, as they are commonly known -- to catch the attention of voters who can't, or won't, make it to a movie theater.
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