ScreenSingapore, ATF Report Record Attendance

ScreenSingapore is held at the Marina Bay Sands.

The Southeast Asian industry confab saw attendance rise 10 percent, as 1179 companies from over 60 countries participated, and delegations from Indonesia, South Korea and Russia flew in for the first time.

This year's tandem screen industry events in Singapore -- the 14th edition of the Asia TV Forum & Market (ATF) and the 3rd edition of ScreenSingapore – attracted a record number of buyers and sellers from around he world, according to organizer Reed Exhibitions.

The dual confabs, which kicked off Dec. 3 and wrapped last Friday at the Marina Bay Sands Casino and exhibition complex, saw attendance rise 10 percent, as 1179 companies from over 60 countries participated, and delegations from Indonesia, South Korea and Russia flew in for the first time.

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Seo Jang Ho, head of international sales and acquisitions for South Korea's CJ E&M, said in a statement, “ATF is a growing and vibrant market. We witnessed increased traffic at our booth this year, and were kept busy with back-to-back meetings all day."

He added that the show's timing and location allow it to attract many Southeast Asian buyers who may not necessarily visit other major industry events around the world.

One of the more unlikely deals to emerge from the event was an agreement between China and Iran. 

Said Changiz Hasani, general director of Iran's IRIB Media Trade:“We are going to distribute our programs with one of the main distributors in China." 

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The Chinese party involved in the deal was not disclosed.

In addition to the market, this year's ATF-ScreenSingapore lineup included the world premiere of Andy Lau-starrer Firestorm and keynote talks from award-winning directors Anthony Chen (Singapore, Ilo Ilo) and Shekhar Kapur (India, Elizabeth) and Yu Dong, CEO of China's Bona Film Group and Sunny Xiangyang Zhu, of leading Chinese streaming video site Youku Tudou, among others.

Reed Exhibitions says it has pre-booked 80 percent of the market floor space for the 2014 edition of the event, which next year will be supplemented by the Singapore International Film Festival (SGIFF) and the Asian Television Awards. The event will again be held in December.
 

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