Scripps site entices users with recipes

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Scripps Networks announced Thursday that it has acquired Recipezaar, a user-generated recipe and community site that features more than 230,000 recipes. The acquisition is part of Scripps Networks' overall strategy to create online communities for consumers with shared interests, while at the same time moving its online ventures beyond extensions of its TV networks. Recipezaar will function as a stand-alone brand while complementing FoodNetwork.com.
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