Searchlight taps Johnson
He becomes vp national publicityNEW YORK -- Fox Searchlight is bringing awards guru Barry Dale Johnson in-house, hiring the ID Public Relations veteran as vp national publicity in its New York office.
As an outside consultant at ID, Johnson headed some of the most successful recent awards campaigns, particularly for Searchlight, where he ran point on efforts for such movies as "Juno," "The Wrestler" and "Slumdog Millionaire."
On an awards circuit dominated by noise, Johnson ran effective campaigns that included such whimsical flourishes as sending awards-watchers a music box that played the "Slumdog" song "Jai Ho" and a hamburger phone to promote "Juno."
This year, Searchlight has an awards hopeful in "Amelia," Mira Nair's biopic about ill-fated U.S. pilot Amelia Earhart.
Johnson also has spearheaded theatrical campaigns for Summit pics including "Twilight."
The exec will relocate from Los Angeles to New York, where he will report to senior vp publicity Diana Loomis and work alongside national publicity managers Judith Woloshen and Kacey Hagler.
Johnson fills a spot left vacant by James Finn, who is taking over as Fox Home Entertainment chief.