Pret-a-Reporter

Clare Waight Keller's First Givenchy Campaign Stars Models and Cats

Instagram/GivenchyOfficial

Two of Instagram's favorite subjects.

A surefire recipe for Instagram success? Combine equal parts beautiful people, high fashion and, for good measure, some cats. Because the internet loves cats. 

These three elements are present in Givenchy artistic director Clare Waight Keller's first-ever campaign for the French fashion house, which she joined in March, one month after the departure of Riccardo Tisci. (Tisci has yet to announce his next move, and rumors that he was headed to Versace have been shot down in recent weeks.) 

With bony, shaggy-haired models photographed in heavy shadows by Steven Meisel, the black-and-white images bring to mind the aesthetic of Hedi Slimane-era Saint Laurent. The campaign is a bit of a departure for Keller, a veteran of Chloe, and prior to that, Pringle of Scotland, whose aesthetic had skewed more dreamy boho girl than sexed-up cat lady.

The ads are dubbed "Transformation Seduction" and star models Bowen Down, Elias Bouremah, Meghan Roche and Saffron Vadher; refreshingly, none of the models would be considered Instagram-famous (they all have under 8,000 followers), and they are not the children of celebrities

Not much by way of clothing is portrayed in the campaign — the women are outfitted in long-sleeve lace bodysuits while the men are shirtless — so we have to yet get a clear taste of what exactly Keller's up to collection-wise. The designer will make her official runway debut for Givenchy on Oct. 1. 

 

TRANSFORMATION SEDUCTION, @ClareWaightKeller's first #Givenchy campaign, shot by #StevenMeisel #TransformationSeduction

A post shared by GIVENCHY (@givenchyofficial) on

 

TRANSFORMATION SEDUCTION, @ClareWaightKeller's first #Givenchy campaign, shot by #StevenMeisel #TransformationSeduction

A post shared by GIVENCHY (@givenchyofficial) on

 

TRANSFORMATION SEDUCTION, @ClareWaightKeller's first #Givenchy campaign, shot by #StevenMeisel #TransformationSeduction

A post shared by GIVENCHY (@givenchyofficial) on

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